
Digital Business Planning
Victoria Hudgins has been creating digital content for over 15 years (before social media existed!). She has successfully exited three digital businesses & through Pink Pop Media, she currently manages a portfolio of brands in multiple verticals.
Fifteen years ago, I was the founding creative director of A Subtle Revelry, where I led the digital business start-up process.
This initial creative directing position quickly transformed into digital content management as our freelance team grew and our stories connected to larger audiences.
For over 10 years, I managed the digital marketing strategy from ideation to publishing for our narratives and many corporate partners, including Walmart, Pepperidge Farm, Proctor and Gamble, Amazon, Coca-Cola, Clorox, Netflix & General Mills.
That business was successfully acquired in 2019, and I realized that the program/content management is what I was good at and enjoyed, which led me here.
Through Pink Pop Media’s portfolio content business, I regularly work with corporate clients to manage all aspects of digital campaigns, including managing a freelance team of creators, overseeing client relations, and ensuring content development hits our growth goals.
During this time, the portfolio has grown to over three million monthly sessions spread over seven properties by building out workflows and management systems.