The Story Of Building Digital Assets


I’m Victoria Hudgins and I’m an old school blogger at heart!

After building, scaling and selling multiple digital businesses I am compelled to help others do the same, but learning how to build, grow and sell a business that is worth real life money isn’t easy. 

I noticed that the type of digital content training I felt most passionate about didn’t seem to exist. 

So I’ve decided to build it! Here at Pink Pop Media you will find:

1. Detailed training in the process of launching a creative digital based business. 

2. Business planning help you scale the business you know have.

3. Strategy to showcase your financial asset that is worthy of the market.

I created what I couldn’t find & I’m excited to have a chance to guide others on this journey.


A LITTLE STORY ABOUT my CAREER IN launching, building & selling digital businesses

The failures and successes are all part
of the WHOLE story.

The beginning of it all… I started blogging WAY back in the old days of 2009 (pre any social media!). What started as a hobby to keep my hands busy while I was home on maternity leave with my twin babies, quickly turned into a passion project that would take over my life. You may know it as

After some early success, I made the leap to leave my job as an investment banker and stay home to build this thing called a blog, which was unheard of at the time. No one understood how in the world I’d make any money at this.

Over the next 10 years I did a bunch of crazy things and failed a lot along the way. It was basically the wild west of blogging! I did things like launching a digital magazine, having a major feature in Better Homes & Gardens, getting the chance to creatively direct & act in commercials, styling party sets for Martha (fricken!) Stewart, partnering with some of my FAVORITE brands and even wrote 3 actual paper books. 

It was intense, it was all consuming, and honestly it was so much fun.

BUT ALSO... it became a business that grew
out of line with my life values

And then one day I woke up and realized that even though I had achieved so much success, I actually wanted out.

So The Exits Began...

Business Exit #1

One day I woke up and just knew that I was done and now was my time to exit. At the time, I didn’t even know that selling my digital business was an option. After learning about it, I made the tough decision to sell my first blog. This hobby/turned successful business was actually worth something serious and it allowed me to start fresh again. Scary decisions can often be the exact right ones we need to make. 

Business Exit #2

I sold the first blog right before the V!d turned our world upside down. We were stuck home in 2020 and while my kids were Zoom schooling, I decided to launch a physical product brand. I thought holding something physical would make things feel more real to me and aligned with my values & it actually did.

I launched the Peach Party product brand selling solely through Amazon. It found an instant audience and got to see real life people using the product I designed at their parties, weddings and special moments to make their lives more fun!

The other side of the business though… the sourcing products from factories across the world and what felt like a never ending push toward consumerism. That part I quickly realized I did not. That business sold in 2022. 

Business Exit #3, #4 etc

My 3rd exit was for our home decor brand V.Jane Design, I have another site on the market now. I’ve grown a portfolio of niche digital businesses that my team is starting and scaling with the intention of selling as we grow.

But what I'm really excited about these days...

What I'm really excited about is teaching women to build their own digital assets, to scale smartly & keep or sell as they wish.

Pink POP Media

Ready to chat about it?

Here at Pink Pop Media I am sharing free content on the blog weekly, building out courses at affordable price points to get you to your next step, offering limited 1-on-1 coaching & even setting up an in person planning retreat.

Victoria's Media sightings

Weekly Blog Posts

Blogging about digital business growth and sharing tips.

Latest Podcast Interview

My latest thoughts on life and craving off-line relationships.

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