Inside: Top social media KPIs to track for growth with a download PDF spreadsheet to steal.

Having a blog means you are constantly learning and adapting to this ever-changing internet environment. Adding in social media is an important way to build an audience and allow your site to be found by others.

You may have started out by blindly writing your articles and only looking at your website views, but as time has gone on, you’ve realized that just won’t cut it.

I’ve been there. Until I learned all about social media KPIs how to track them and then use that information to grow and build my brand.

That, along with learning SEO and other tools, helped me to fully take my blog to the next level.

Social Media KPIs to Track for Growth

I know that if you use these tricks you are bound to be successful. There is a lot of information to touch on, so I will just focus on one for now: Social Media KPIs to Track for Growth.

What Are KPIs?

I figured this might be the best place to start since this is probably new to you. KPI stands for Key Performance Indicator. These are stats that are tracked over time that will help our businesses reach our audience goals. It helps us to see where we are at, find if anything is making our views increase or decrease, and give us a direction to work in to improve our metrics.

An example of this would be like tracking your Instagram followers over the course of a month. See which photos get more likes and views, and which don’t. See when the best time to post is, what kind of content does the best, and so on.

If this intimidates you, don’t worry.

I am going to explain to you how to go about tracking them, and growing them yourself. So just keep on reading!

What is the Best Way To Track Them?

You can track social media KPIs through several different websites and apps. You can sign up for these, make your profile and add your information, and these will track your KPIs for as long as you have it. Some are free, others you do have to pay for but I think this is worth it for the benefits that you get. I am partial to as one of my favorites for scheduling and tracking these metrics.

For now, I think a great place for you to start is by using the platforms options that are free and always the most accurate to you!

Pinterest has an entire analytics dashboard that will tell you everything from the most popular pins to each specific board’s engagement.

Instagram as well has detailed information on most of the KPI’s you’ll want to track right on the app.

You can also use web tools like Google analytics and Google search Console to connect your social KPI’s to what is actually driving you traffic to your blog online. This is one of the biggest things I look at and track weekly.

You can use these platforms to get yourself started on this journey. Just sign up and follow the instructions!

One note is that: for most social media platforms you will need to convert a personal account to a business or creator account to have access to their onsite analytics tools. Once you have built a good understanding of these, you can move to some other platforms.

For now, you will find all of the best social media KPIs to track for growth. You can write down the ones that pertain to you, and keep an eye on them in your platforms data centers.

Social Metrics to track

Basic Social Media KPIs to Track for Growth

Here is a list of all of the different social media skips to track for growth. There is a lot here, so I would recommend only keeping track of the ones that correlate to your business. Most of them can translate from social media to other platforms, so if you want to track those metrics, you have the opportunity to.

1. Audience Growth Rate – This is an important one because you need to be able to track when your audience grows and what it was that made it do so.
2. Number of People Reached – The number of people reached shows how many people have seen your account. This is important because you can follow when it goes up and down and use that information to better your business.
3. Responses(Aka Impressions) – An impression is a reaction someone has to your content.
4. Traffic to Site – You want to be able to see how many people are leaving your socials to go to your site so you can update your layout to get better results.
5. How Much Engagement – See how many people interact with your profile and your posts. This is something that will never not be helpful.
6. Video Views –  Recently, short-form videos have been performing better than photos. You will be able to see this by comparing the video view to your photo views
7. Photo Views – You’ll be able to see how many people have viewed your profile; use this to help grow!
8. Sales Conversion – See how many sales conversions you are getting.
9. How Many Outbound Clicks on Pinterest – This is a super important one. For those of you blogging, Pinterest is the number one blog out there that will help you grow.
10. SOV – SOV is super important. It stands for a share of voice, and it covers how much reach your voice has compared to your competitors.
11. Likes – These ones felt a bit obvious, but I had to add them.
12. Comments – Comments are one of the best ways to see engagement on a platform.
13. CTR(Click Through Rate) – See how many people are clicking through.
14. Revenue – You will be able to make money off of these social media platforms, and see which ones are the best by watching for revenues.
15. ROI(Return of Investment) – Making sure you have a good ROI is super important.
Spreadsheet of KPI's to track for Instagram social media

Grab the excel spread sheet to track your monthly Social KPI’s RIGHT HERE.

Other Important & Sometimes Overlooked Social Media Metrics

And lastly, I have some of the most underrated social media KPIs to track for growth. These are ones that you may not think of right off the back, but they are so helpful in the long run. Take a look and see which ones you can start tracking today.

16. SMCR(Social Media Conversion Rates)
17. Hashtag Tracking
18. Social Media Mentions
20. Unique Visits
21. Daily Users
22. Weekly Users
23. Monthly Users
24. Length of Session
25. Clicks
26. Polls
27. NOC
28. NPS (Net Promoter Score)
29. View Churn Rate
30. Views By Region
31. Profit Vs Cost
Social Media KPIs to Track for Growth

I hope you have a better understanding of KPIs, what they do and how you can start tracking them today to grow your business and brand. I know there is a lot of information in articles like these, so I hope I made this digestible.

I remember when I was first starting out; everything felt so overwhelming. I felt so behind, and I didn’t know where to start. I want to help you avoid that feeling, so take a look at some of our other articles that cover some of the must-know basics of growing your business.

Just know, at the end of the day, you are doing great. You are out here trying something new, learning new things, all for the sake of bettering your life. I think that is such an awesome win in my book.